
Bot farms
Summary
On Cruce de Cables, alongside Rafa López, I explain that bot farms are places with hundreds of thousands of devices, usually phones, hired to inflate likes and comments and game social media algorithms, or to generate fake visits to a company's ads so it spends money with nobody actually seeing them. I recall that when Twitch started removing them, around a third of many streamers' traffic vanished, and I warn that in politics this viralised content pulls you into a confirmation spiral that gradually changes how you see the world. Anyone with a few euros can buy interactions on the regular web, even choosing the country, and more tailored services on the dark web or Telegram, although real psychological warfare is carried out by states with their own teams.










